The Floid brand, created in barber shops in 1932, has come back to reclaim the Real Man, a man of honor, with principals and values. And offer him what he really needs: a brand for men, with products designed and developed especially for men.

Floid is back with a renewed image, maintaining its timeless emblematic products while launching novel and surprising products to cover the needs of the real man.

The new range includes shaving, after-shave and hair products:

Shaving

• Shaving foam: top quality and a distinguishing image, for the brand's most classic shaving product.
• Precision shaving gel: an innovative transparent shaving gel without foam for a precise shave, ideal for shaping beards, goatees and sideburns.
• Ultra lubricating shaving oil: the best shaving product because it offers maximum adhesion to the skin, maximum lubrication and the lowest level of irritation.

After-Shave

• Genuine strong but mild massage: traditional massage with a formula that has not been altered since 1932.
• Genuine strong massage "Special Edition": the strong formula in a special bottle, for true fans of the brand
• Balsam after-shave: an after-shave of exceptional quality without alcohol

Hair products

• Shampoo 3 in 1: a huge innovation within the world of shampoo. Convenient and practical: shampoo, conditioner and shower gel, all in the same product.
• Shampoo for white hair and Blue Hair Tonic: an essential range, especially recommended for consumers with white hair, in order to prevent it from turning yellow.
• Anti Hair Loss: an exceptional formula in a very practical container that answers one of mens' most important concerns